Insurance For iPhones

Apple has called a press conference for tomorrow, Friday, July 16.  Apple has said that the conference is about the iPhone 4 and all the issues involving the antenna. This issue has escalated since Consumer Reports decided on Monday that it would withhold its recommendation for consumers to buy it because of the antenna. The Consumer Reports magazine said the signal on the iPhone 4 can be lowered just by touching the left hand bottom corner of the iPhone 4. Consumer Reports told Apple that before they it can recommend the iPhone 4 to consumers, Apple needs to provide a free fix.

Apple needs to do something to make customers and Consumers Reports happy.  Analysts have estimated that providing the free bumper cases that fix the anntenna issue would cost $150 million.  A recall, which is unlikely, could cost Apple $1.5 billion.  Whatever they need to do to fix the issue should be done.  Hopefully we’ll find out tomorrow after the conference.  Check back to this website to see what Apple has decided.