Insurance For iPhones

As anticipated, Apple held a press conference today in San Francisco.  Apple, Inc.  has announced the release of  some new products but the company gave no details about some rumors that have been going around.  There was no news on a white iPhone 4 or a Verizon iPhone.  But Steve Jobs, CEO of Apple, Inc. did announce iTunes 10, a smaller Apple TV, a new iPod Touch, and a new iPod Nano.

There were many rumors going around that Apple was going to announce a Verizon iPhone at this event.  It has been reported recently that Apple and Verizon have been talking and trying to figure out when to get an iPhone on the Verizon network.  There were also rumors about the white iPhone 4.  As much excitement as the white iPhone 4 has caused, one would think Apple would have given some sort of update on it.  Surprisingly, there was no news on the white iPhone 4 so we all have to wait even longer to find out the release date or any other updates.

Even though there was no news on the white iPhone 4 or a Verizon iPhone, Jobs did announce new iPods and a new Apple TV.  They are available now on the Apple website.

Apple has called a press conference for tomorrow, Friday, July 16.  Apple has said that the conference is about the iPhone 4 and all the issues involving the antenna. This issue has escalated since Consumer Reports decided on Monday that it would withhold its recommendation for consumers to buy it because of the antenna. The Consumer Reports magazine said the signal on the iPhone 4 can be lowered just by touching the left hand bottom corner of the iPhone 4. Consumer Reports told Apple that before they it can recommend the iPhone 4 to consumers, Apple needs to provide a free fix.

Apple needs to do something to make customers and Consumers Reports happy.  Analysts have estimated that providing the free bumper cases that fix the anntenna issue would cost $150 million.  A recall, which is unlikely, could cost Apple $1.5 billion.  Whatever they need to do to fix the issue should be done.  Hopefully we’ll find out tomorrow after the conference.  Check back to this website to see what Apple has decided.