The app is available for the iPhone and iPod Touch, but there is also an app made specifically for the iPad.

The reason they made this app free this year is to target younger viewers.  According to Michael Adamson, vice president of Time Warner, Inc said ,“We want people using the product with these companion views while they’re watching it on TV. If that’s the case, that’s a success in our minds, because that’s a good consumer experience and a larger aggregate audience as a result.”

You can download the app in the app store today. It’s all completely free- enjoy March Madness!
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The price is higher this year (at $9.99) but that’s probably because it’s bigger and better!  This year’s app now supports live streaming over 3G, EDGE and Wi-Fi connections.  If $9.99 is a little steep, they are offering a lite version for free which gives you video live scores from every game, game highlights, and comprehensive news coverage of both the conference tournaments and NCAA Division I Men’s Basketball Championship.

If you’re a FaceBook and Twitter fan (like me) you will be happy to know that you’ll be able to log into Facebook and Twitter and connect with your friends via the app.

Coverage begins with the NCAA Basketball Championship Selection Show on March 14 and continues with every game from the first round of the tournament through the semifinals and championship of the Men’s Final Four.

The only bad part about all of this…the iPad won’t be available until April 3^rd!